Hi, I'm Edrian.

I'm an email marketer based in the Philippines, and for the past year-plus I've worked inside an email marketing agency managing Klaviyo for over 20 ecommerce brands across beauty, bakery, clothing, and tech, mostly serving Australian and US clients.

What keeps me in this work is the puzzle of it. Every brand sounds different, sells differently, and has a different customer reading the inbox at 9pm on a Tuesday. I like figuring out what makes each one tick, then building the flow or writing the email that actually fits.

That variety is also where the real experience comes from. I've audited accounts where the automation logic had been silently broken for months. I've rebuilt flows from scratch, written copy that had to sound like a totally different brand voice every time, and figured out why a campaign that looked fine on paper wasn't converting. I've made the mistakes that come with managing dozens of different ecommerce accounts, and I bring that experience to every brand I work with directly.

These days I'm building out my own client roster alongside that agency work, which is really just me wanting more ownership over the brands I help grow. I handle the full picture: strategy, copy, design, and the technical setup in Klaviyo. You don't need to coordinate between a copywriter, a designer, and a Klaviyo specialist. It's one person who understands how all three pieces fit together.

If you're an ecommerce brand that wants your email channel to actually contribute to revenue instead of just sitting there, let's talk.